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Who's on the phone, Dad? Deepfakes impersonate your loved ones


Cartoon of parent on video call with their child. Highlighting the personal use case of using live deepfake technology to impersonate loved ones

What Are Deepfakes?

Deepfakes are media created using artificial intelligence (AI) to produce realistic images, videos, audio, or text that mimic real people. These can be used maliciously in digital crime, particularly targeting small and micro businesses.


The Threat of Deepfakes to you!

Recent reports highlight a surge in deepfakes. These sophisticated attacks involve the use of AI to create convincing fake audio, video, or text, often to deceive employees to share things share things they shouldn't. For example, attackers might use voice cloning to mimic a company executive and authorise fraudulent transactions.


Impact on Small Businesses

Small and micro businesses are particularly vulnerable to deepfake attacks due to often limited resources and security measures. These attacks can lead to significant financial loss, data breaches, and damage to reputation.


Practical Steps to Protect Your Business

  1. Educate Your Team: Ensure that your employees are aware of deepfake technology and its potential risks. Regular training can help them recognise suspicious activities. Our CyberPATH services are able to support with training.

  2. Implement Robust Authentication: Use multi-factor authentication (MFA) to add an extra layer of security. This makes it harder for attackers to gain access even if they successfully deceive an employee.

  3. Strengthen Verification Processes: Establish robust verification procedures for transactions and sensitive operations. For example, require multiple approvals for large fund transfers or changes to sensitive account details.

  4. Regular Security Audits: Conduct regular security assessments to identify vulnerabilities and improve your defence mechanisms against potential deepfake attacks. CyberPATH services can assess your organisation for vulnerabilities.


Resources and Support

The UK government provides extensive resources to help small businesses enhance their cyber security measures. Visit the National Cyber Security Centre (NCSC) for guidance on protecting your business from cyber threats, including deepfake-driven attacks.


By staying informed and implementing robust security practices, small and micro businesses can protect themselves against the growing threat of deepfake crime. Prioritise digital security and stay vigilant to ensure your business remains safe in the digital age.

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